Barcelona's Camp Nou to be renamed for the first time in history
Cameron Smith
- Updated: 15 Mar 2022 21:25 GMT
- 3 min read
Barcelona's stadium will be renamed for the first time ever after the club agreed a partnership deal with music streaming service Spotify, with the deal beginning at the end of the current campaign.
The Camp Nou, which opened in September 1957 after three years of building, has kept its name for its entire history, but that will change when the deal begins.
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Spotify will become the club's Main Partner, and the deal means the streaming company will be the main sponsor on the Barcelona men's and women's kits for the next four years, starting next season. The company will also be present on training tops.
The stadium will be renamed the Spotify Camp Nou from July, while reports reveal the deal is worth around €280 million (£235m), according to The Independent.
Barcelona's plans to redevelop the Camp Nou have been aided by this deal, with the initial development plans revealing costs could exceed €1.5 billion (£1.25bn), reports suggest.
What has been said?
Have you heard? We’re partnering with @FCBarcelona to bring music and football together like you’ve never seen before. Learn more from our Chief Freemium Business Officer, Alex Norström: https://t.co/rbeLkuW02o pic.twitter.com/VK4l3sEwG4
— Spotify News (@SpotifyNews) March 15, 2022
Barcelona president Joan Laporta spoke about the deal, revealing: "This partnership will allow us to continue to bring the Club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world."
Spotify chief Alex Norstrom said: "From July, our collaboration will offer a global stage to Artists, Players and Fans at the newly-branded Spotify Camp Nou. We have always used our marketing investment to amplify Artists and this partnership will take this approach to a new scale.
"We’re excited to create new opportunities to connect with FC Barcelona’s worldwide fanbase.”
Barcelona are currently third in La Liga, with a game in hand on those above them.
