OFFICIAL: Barcelona announce monumental deal

Tom Weber

9 Nov 2024 18:00 GMT
3 min read

Joan Laporta, Hansi Flick, Barcelona — © IMAGO

Barcelona have announced that they have reached an agreement with Nike over a new €1.7 billion kit sponsorship deal.

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The Blaugrana's financial issues could soon be alleviated to a certain extent. Negotiations over fresh terms with kit manufacturing giant Nike had been ongoing for several months and they have now reached a satisfactory conclusion.

Despite public differences between the club and the American company, the two have agreed to put pen to paper on a lucrative new deal for the Catalans, which will go a long way towards providing the necessary funds to put them back on an even keel financially.

Already on Friday, news began filtering through from Catalunya that an accord over a new €1.7bn contract had been reached. Barcelona will now receive €48 million per season from Nike until 2028 when the previous contract was set to expire.

From 2028 onwards, the figure will then be €60m annually until the deal concludes in 2038. The club have now officially announced the agreement and provided a public statement on the matter.

© IMAGO - Frenkie de Jong donning this season's Nike kit

Barcelona strike Nike deal

"FC Barcelona and Nike, two leading brands in the sport industry, are pleased to announce a new start with a multi-year partnership agreement, starting effective this season, that brings a new collaborative strategic partnership model between the two organizations.

"This new partnership consolidates Nike as a Main Partner of the Club and Official Technical Partner across all professional and amateur teams, bringing a unique model that strengthens the brand's association and fuels the global retail and licensing business growth.

"Nike has a key strategic role in the Club’s Retail Operations and together with Barça Licensing & Merchandising will join forces in the development of specific plans related to product creation, supply chain and global distribution.

"FC Barcelona and Nike signed their first sponsorship agreement in 1998 and together they have shared a deep commitment to innovation, creativity, and the pursuit of excellence, both on and off the pitch and experienced extraordinary football in four different decades in which the Club has won 4 Champions Leagues, 12 league titles, 7 Copas del Rey, 3 World Club Cups, 3 European Super Cups amongst others.

"For their part, the Barça Women’s team have consolidated their position as a leader in women’s football, winning 9 league titles, 3 Champions Leagues and 9 Copas de la Reina in this span. In the Club’s four other professional teams, Barça has won 58 leagues, 25 European Cups, 47 Copas del Rey amongst others."