‘Here we go!’ – NFL legend Tom Brady announces Birmingham City partnership

Robin Bairner

• 3 Aug 2023 08:41 BST
• 3 min read

Seven-time Super Bowl champion and NFL legend Tom Brady has announced that he has bought a minority stake in Championship club Birmingham City.

Brady has become the chairman of a new advisory board working directly with the club’s senior leadership in a bid to lift the Blues back into the Premier League.

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The 45-year-old, who primarily won fame as a quarterback for the New England Patriots, admits he has much to learn about soccer but will spearhead the project to get the club back in the big time.

A statement on Birmingham City’s website explains Brady’s new role.

“As Chairman of the Advisory Board, Brady will apply his extensive leadership experience and expertise across several components of the Club, including working alongside the sports science department to advise on health, nutrition, wellness, and recovery systems and programs. In addition, Brady will work closely with the Board and the management team on global marketing efforts and the identification of new commercial partnership opportunities for the Club.”

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Brady on new role at Birmingham City

He took to Twitter to post: “Here we go! Part of the Blues family.”

Brady added in a video address: “So here’s the deal. I’m officially coming on board at Birmingham City Football Club.

“Maybe you’re asking: what do you know about English football, Tom?

“Well, let’s just say, I’ve got a lot to learn. But I do know a few things about winning. I think they might translate pretty well.

“I know success starts with the work put in when the world isn’t watching. I know that a team is nothing without the city that shows up and stands behind it. Most importantly, I know I like being the underdog.

“The road’s been long for Birmingham, but these fans have never stopped believing. We’ve got a song that says no matter what, you keep right on until the end of the road and I’ll be on that road with you.”

Birmingham City start their new adventure with Brady against Swansea City on Saturday as the Championship season begins.