Premier League kits 2023/24: Every new shirt

Tom Hancock

• 28 Jul 2023 11:06 CDT
• 25 min read

The 2022/23 campaign has only just ended, but the 2023/24 Premier League kits are already beginning to drip through – as England’s top clubs reveal the threads they’ll be rocking on the pitch next term.

Football shirts are big business these days – so it’s no wonder that almost every club in the Premier League release multiple new strips on a yearly basis.

This page will be updated regularly over the coming months to detail every Premier League kit release for next season.

READ MORE: Premier League 2023/24 summer transfers | All the Done Deals

Arsenal (Home)

The Gunners have made a habit of dropping iconic kits in recent seasons, and while the new strip is inspired by an iconic season - the invincible campaign of 2003/04 - it doesn't quite do justice to that season, or the kits of previous years.

Last season's iteration was very clean, so the new home shirt is a drastic departure from that. In other words, there's too much going on.

As a tribute to the Invincibles, the new strip features gold details, but the stripes on the shoulders look out of place; the pattern on the front seems superfluous. All in all, it's a decidedly average kit.

Arsenal (Away)

Arsenal's 2023/24 away strip certainly catches the eye with its luminous yellow colour, with some fans unhappy with its design.

The Gunners say the design, which features neon yellow and black, was inspired by the map of Islington - the part of London in which Arsenal are based.

The announcement video for the kit was captioned: "Ready to broadcast Islington’s finest to the world."

Aston Villa (Home)

The new Aston Villa home strip may ruffle some feathers. In its basic design, it's not a huge departure from last season's - only the collar and shoulders are noticeably different - but it does feature a new badge.

Villa announced last year that the club would be evaluating their brand with an eye to potentially changing things up. By November, two favourites had crystallised for a new crest design, the winner of which was then picked by the fans. 77 per cent of the 21,000 voters picked the round design featured on the fresh kit.

Officially, this new crest will be used for one season only - formally to pay tribute to the 1982 European Cup triumph - but if the reaction is positive, it may eventually replace the old badge which will continue to be seen around Villa Park and in the club's branding.

As for the kit, compared to last season's shirt, this one "depicts a subtle print of soundwaves taken from fans singing our ‘Allez, Allez, Allez’ chant on a matchday," instead of the V design and it is also fitted with a controversial new sponsor, betting company BK8.

Aston Villa (Away)

Aston Villa's away kit is predominantly white, with a blue trim at the front of the collar and claret logos and sponsors.

In the statement launching the kit, Villa said: "A unique design that showcases the lions that have represented Aston Villa throughout its existence, the new away shirt is a visual timeline print that tells the story of the club’s proud journey since our foundation in 1874.

"The redesigned crest, which pays homage to our European Cup-winning heroes of 1982, appears on Villa’s playing and training kits this season."

Bournemouth (Home)

After achieving survival last season, Gary O'Neil was sacked by Bournemouth, who had already lined up Iroala as his replacement.

However, while it's all change in the Cherries dugout, the same can't quite be said for their home kit, although there are some alterations. As usual, Bournemouth's home kit features their famous black and red vertical stripes. But, they have returned to straight stripes after an experiment with more rugged ones last year.

The all-red sleeves have gone too - they have been replaced by a continuation of the black and red stripes as seen on the rest of the kit.

Bournemouth (Away)

Bournemouth's away kit for the 2023/24 Premier League has the tagline: 'Waves.'

Being a seaside club, it's perhaps no surprise that Bournemouth have paid homage to the beach, and their away strip features a wavey blue pattern on the main section, with pale blue sleeves.

Summer signing Justin Kluivert features in the promotion of the strip.

Brentford (Home)

Brentford have been bold with their new home shirt as they've agreed a two-year deal with Umbro meaning the 2023/24 home strip will not change for the 2024/25 season.

As for the kit itself, it features their traditional red and white stripes, while there is a hint of black on the lower part of the sleeves. The collar is a mix of black and red too.

Brentford (Away)

Brentford have not revealed their 2023/24 away strip yet.

Brighton (Home)

After a historic 2022/23 campaign - in which they qualified for the Europa League for the first time in history - Brighton will be looking to fare even better under Roberto De Zerbi next season.

When they finally embark on their Europe League adventure, the Seagulls will wear a home strip that is quite a drastic departure from last season's.

The gold details are gone and the stripes are much, much thinner, thus marking a return to the classic Brighton look. Something that won't go down as a classic anytime soon, however, is the V-shaped collar and the all-blue shoulders.

Brighton (Away)

De Zerbi's impact on Brighton has not just been evident on the pitch seeing as their away shirt for the 2023/24 season appears to have been inspired by Sassuolo - one of the Italian's former clubs.

The shirt is mostly green and black, with three thick stripes down the centre of the top - two are green and the middle one is black. It features green trimmings on the collar and sleeves, while the Nike badge is black.

Burnley (Home)

Burnley are back in the Premier League and they are set to feature in England's top flight wearing a much more low-key and classic home strip than the eye-catching and experimental glitch kit they sported in the Championship.

Classic Football Shirts has been replaced by gambling site W88 as the main sponsor and the main part of the shirt is claret with a blue collar and shoulders.

It's a fairly bland kit, but not as much of an acquired taste as last term's iteration.

Burnley (Away)

Burnley's away kit is mostly yellow, with a vertical black and purple stripe running down the shirt. It features claret trimmings, but the predominant colours is certainly yellow.

The club's kit launch included this description: "Revising a fan favourite 1994 kit, this season’s design gives a modern and clean vision for a new campaign in the Premier League.

"Featuring the W88 sponsor logo, this season's away kit shoot brought the summer vibes to celebrate the vibrant yellow design."

Chelsea (Home)

"It's a 90s thing" is Chelsea's tagline for their 2023/24 home shirt, which is currently without a main sponsor.

The Blues say the kit is: "90's inspired and shimmering in gold, celebrating 25 years since our iconic 97/98 season where we took home the UEFA Cup Winners' Cup.

"The new design for ‘23/’24 remembers that special past while additional gold detail, including an iridescent crest, highlights the prestige and glamour of the famous King’s Road in the ’90s. Shimmering in gold, the lion roars on the shirt - symbolic of Chelsea’s prestige and history."

Roberto Di Matteo and Dennis Wise, two key members of that squad, both featured in the club's kit launch.

However, Chelsea fans will not be able to purchase the kit until 16 August. Furthermore, it's currently without a sponsor, but the clean design may not be present throughout the season. Chelsea issued a warning on their website to say: "Fans should be aware that the 2023/24 home kit that features on pitch may subsequently feature a front-of-shirt partner."

Chelsea (Away)

Chelsea have not revealed their 2023/24 away strip yet.

Crystal Palace (Home)

Relegation battlers until Roy Hodgson returned to the club, Crystal Palace ultimately finished the 2022/23 season in a solid 11th, one spot above Chelsea.

It was a fitting finish as the Eagles will celebrate their 11th consecutive season in the Premier League in 2023/24 and their new home strip is a tribute to the kit they wore during that thrilling 13/14 campaign when the newly-promoted outfit ended the term in - you guessed it - 11th in the Premier League.

The main differences between the half-red, half-blue kit of 13/14 and the one for 23/24 are the collar, which is white now as opposed to yellow, and the matching sleeves. Additionally, the new home kit features "a silhouette of the original Crystal Palace, where the club was founded in 1861 and played from 1862."

Crystal Palace (Away)

The Eagles' away kit is intriguing, to say the least. The white body of last season's away shirt has been retained but rather than a two-coloured vertical strip in the centre of the kit, the 2023/24 version features a sky blue sash with the words ‘Crystal Palace Football Club Founded 1861’ printed on it.

"The away kit is an eye-catching amalgamation of the club’s history and its ever-popular sash design from the 1970s, with the main colours – sky blue and white - harking back to the club’s origins from 1861."

Everton (Home)

Everton's new kit sees the return of a collar on a home shirt in more than a decade and it is not just any collar: the design "pays homage to Goodison’s famous Archibald Leitch pattern on its trim."

The overall kit design is clean and the collar gives it a classy, retro look. It is a much better home shirt than last season's bland iteration.

Everton (Away)

Everton's Hummel away shirt is a "90s remix" that fuses two cult looks of the early Premier League era, according to the club.

On their club website, Everton said: "The coral and navy offering takes its colour scheme and vertical stripes from the away kit worn by the Club from 1992 to 1994, while the change strip of the following two years - 1994 to 1996 - provides the inspiration for its bold, striking pattern."

Fulham (Home)

"Our new Home Shirt provides a twist on the traditional famous white Fulham jersey to deliver a fresh look," write the club on their website and this is certainly true. The London side's new home strip features red Adidas stripes on the right shoulder and white ones on the left.

It's an eye-catching design, but also an acquired taste. The black shoulders are the most striking departure from last season's strip.

Fulham (Away)

Fulham have not revealed their 2023/24 away strip yet.

Liverpool (Home)

Liverpool were the first Premier League club to drop their home strip for the 2023/24 campaign, paying homage to Bill Shankly’s legendary FA Cup-winning squad of 1973/74 with their latest Nike design.

In truth, not much has changed from the current ensemble: it’s still red – naturally – and it’s still based on the same Nike template – but this one features a smartly contrasting white collar and sleeve cuffs.

As has been the case on every Reds kit since 2012/13, a reduced version of the club’s iconic crest features – while the ‘97’ detail on the back of the collar remembers the 97 supporters who tragically lost their lives in the 1989 Hillsborough disaster.

Liverpool (Away)

Liverpool will wear green during their away games next term. The new strip "is a modern take on the 1995-96 away shirt."

It will feature "the green and white quarter pattern with black collar and cuff, updated with a digital effect treatment layering tonal greens – green spark, poison green and pine green – for a modern twist."

Luton Town (Home)

Luton Town have released their home shirt ahead of their first season in the Premier League.

The Hatters say: "Now here we are, dining deservedly at English football’s top table again, in our orange.

"For this is the orange for the latest chapter in the story of all stories: our Umbro home shirt for 2023/24 in the Premier League.

"The shirt is the shirt is the shirt. Orange with one vertical white stripe. Navy blue collar. The look complete with navy shorts and orange socks. Iconic, 70s Luton. Premier League Luton."

Luton Town (Away)

Luton Town's Umbro away kit features a white design with an orange stripe that runs underneath the club's badge all the way to the bottom of the shirt.

Dark blue trimmings are accompanied by the same colour shirt sponsors.

Manchester City (Home)

Having won the Premier League title for the third season running, Manchester City were next to release their 2023/24 home strip as they prepare to celebrate 20 years at the Etihad Stadium.

Featuring a contrast V-neck in white, Man City’s latest shirt recalls the one worn during their first season at their current home – after they’d left the iconic Maine Road.

The design also, City claim, nods to some of the most recognisable features of the Etihad – with the strip-like pattern intended to imitate the spiral walkways on the outside of the ground.

Manchester City (Away)

Manchester City have not revealed their 2023/24 away strip yet.

Manchester United (Home)

England's record 20-time champions have released their new home kit for the 2023/24 campaign and it's the famous red as expected.

Per the club's official website, the design takes inspiration from "a nearby Industrial Revolution-era bridge," and "displays a repeating Lancashire Rose-inspired geometric pattern on the front."

Manchester United (Away)

Manchester United's away kit has caused some controversy online. With a green base, the shirt features four vertical white stripes and two running horizontally along the sleeves.

The shirt also features hints of red in the middle of each white stripe, while the Team Viewer sponsor features front and centre.

On their official club shop, Man Utd's description of the shirt reads: "A century ago, vertical stripes were a familiar addition to Manchester United Away shirts. For the 23/24 season, adidas dipped into the club's DNA to produce a football jersey with a design that looks the part — on and off the pitch.

"The Man United 23/24 Away Jersey was created to keep fans comfortable with sweat-wicking AEROREADY and mesh panels. Standing out over those stripes, an embroidered club badge signals your support for the legendary club.

"Made with 100% recycled materials, this product represents just one of our solutions to help End Plastic Waste."

Newcastle United (Home)

The Magpies are back in the Champions League next season after a 20-year absence and they are set to be dressed for the occasion with a sharp new home kit.

FUN88 has been replaced - unsurprisingly - by Saudi-based company Sela. The new kit features thinner stripes and a different collar than last year's iteration. It's nothing groundbreaking, but it has combined the classic Newcastle look with a sleeker, fresher vibe.

Newcastle (Away)

A kit that will get people talking. Saudi-owned Newcastle will don "a green shirt with a tonal stripe design" on their travels next term.

The club provided little information on the design or the inspiration behind it. It's not Newcastle's first green shirt, but the colour choice - reminiscent of the Saudi flag - has nevertheless raised some eyebrows.

Nottingham Forest (Home)

To the surprise of many, Nottingham Forest retained their Premier League status last term and they will head into next season kitted out in Adidas, who have replaced Macron as the club's supplier.

Forest donned Adidas when they won back-to-back European Cups in 1979 and 1980 and the new kit is - unsurprisingly - a nod to those iconic strips. It's a plain red design with white details and no main sponsor.

Nottingham Forest (Away)

Forest's away shirt is a bit more experimental as it features a white base with wavy sky blue lines, supposed to represent the River Trent.

The navy stripes on the shoulders stand in stark contrast to the rest of the kit and make it very busy - and that's not a good thing.

Sheffield United (Home)

Sheffield United's slogan for their Premier League return is 'Steel City, Rising' and the new kit "symbolises not only the club's rise to the Premier League but also Sheffield's transformation from a city rooted in steelmaking to one that thrives on creativity, arts, technology, and music."

It's a busier design than last year's home kit. The stripes are much thicker and the collar has been completely overhauled - unfortunately, for the worse.

Sheffield United (Away)

Sheffield United have not revealed their 2023/24 away strip yet.

Tottenham (Home)

Tottenham endured a miserable 2022/23 season as they failed to qualify for Europe and went through three different managers - with Antonio Conte and Cristian Stellini both sacked.

Spurs will be hoping their smart new home shirt for 2023/24 can inspire them to better things under new manager Ange Postecoglou.

Not too much has changed from the 2022/23 iteration other than the neck is now all-white, with the blue removed. Some lined patterns have also been added to the new shirt.

Tottenham (Away)

Tottenham have not revealed their 2023/24 away strip yet.

West Ham (Home)

West Ham's home kit launch featured a voiceover from actor Ray Winstone, with the Hammers naming the shirt 'the Anthem kit' - in reference to their famous 'I'm Forever Blowing Bubbles' tune.

In an official statement on the club's website, West Ham say: "Our home kit for the new season features the Club’s traditional claret body with blue sleeves, and includes a special detail on the front of every shirt.

"The Hammers’ anthem, I’m Forever Blowing Bubbles, is etched into the fabric of our Club and a distinctive Bubbles pattern is woven through the Anthem Kit, in recognition of its storied role in our heritage."

West Ham (Away)

West Ham have gone for a very clean look with their 2023-24 away kit. The shirt is predominantly white and features their famous claret and blue on both the ends of sleeves and the collar.

The Betway logo is all black, while the Umbro and West Ham logos both blend into the kit as they are also white.

West Ham say: "A clean considered kit in a textured lifestyle pique fabric. The trims take the club in a new direction with the iridescent finish mimicking the sheen of the bubbles."

Wolves (Home)

Wolves' 2023/24 home shirt is much as expected - an all gold shirt, with black shorts and gold socks.

The description on Wolves' website reads: "The old gold strip features a pin stripe pattern which nods to the historical days of the 1980s and Wolves legends such as Andy Gray, Mel Eves and Kenny Hibbitt.

"The shirts enjoy a two-colour v-neck collar construction and ribbed cuff, while the side split at the hem provides ease of movement and laser holes underarm and to the rear give breathability on the pro versions."

Wolves (Away)

A fresh iteration of a classic kit is how Wolves are promoting their new away kit. The classic kit in question? The third strip they wore...three seasons ago.

A new colour compared to last year's teal and gold with a "design is inspired by the iconic girders and fixings of the Billy Wright Stand at Molineux," the new away shirt will be all red with the exception of black shoulders and gold details.

The pattern on the new kit is "inspired by the geometric architecture and tile patterns found around the Iberian Peninsula" and it is supposed to "provide Wolves’ southern European players with a taste of home as they head on their travels." Apparently, the colour is a nod to the red third strip from 20/21, which was supposedly Wolves' best-selling kit of all time.