Man Utd seal HUGE £900m deal

Cameron Smith

Updated: 31 Jul 2023 04:07 CDT
3 min read

Erik ten Hag, Man Utd, 2022/23 — © ProShots

Manchester United have extended their partnership with Adidas until 2035, with the deal said to be worth a minimum of £900 million, according to reports.

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The Red Devils’ existing deal with Adidas was set to expire in 2025 following a 10-year agreement signed in the 2015/16 season.

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However, they have now penned a new agreement to ensure the deal with Adidas runs for another 12 years. Adidas currently design Man Utd’s kits and have recently launched their home and away strips for the 2023/24 campaign.

The deal is worth at least £900m, according to the Manchester Evening News’ Samuel Luckhurst.

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What has been said?

In an official press release on the club’s website, Manchester United Chief Executive Officer, Richard Arnold said: “The relationship between Manchester United and Adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair and, most importantly, high performance.

“With its roots in the 1980s, our partnership has been reinvented over the past decade with some of the most innovative designs and technology in sportswear. We are now looking forward to refreshing this powerful partnership again through the remainder of this decade and into the 2030s.”

© ProShots - Man Utd have extended their partnership with Adidas

Bjorn Gulden, Chief Executive Officer at Adidas, added: “We are extremely proud to announce the extension of the contract with Manchester United. Adidas and Manchester United are two of the most important brands in international football and it is very natural for us to continue our cooperation.

“We will combine tradition and innovation to please both the players and the fans. We look forward to continuing our partnership with one of the most iconic clubs in football.”

Man Utd also confirmed that the agreement will see a larger focus placed on developing the club’s women’s team - which was formed in 2018 - amid a push to drive the women’s game forward.