Liverpool’s new investors - who are Dynasty Equity?

Jacque Talbot

• Updated: 28 Sep 2023 08:34 CDT
• 3 min read

Liverpool have sold a minority stake worth up to £164 million to American sports investment firm Dynasty Equity as part of a strategic partnership with Fenway Sports Group (FSG), the club have announced.

The move means that FSG look like they will be remaining as the club’s owners for the foreseeable future and there is no indication that the investment will result in further funds for the Reds in the transfer market.

Various reports suggest that Dynasty have acquired a small stake in the Premier League outfit, somewhere between £82million-£164m, though the club have not briefed confirmation.

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The deal has been done to balance the books for FSG and help the overall financial stability of Liverpool, in part to plaster over the hit the club took during the Covid-19.

It is thought that the deal is a way to pay off a number of debts accrued by Liverpool during this period, as well as helping build the new £80m Anfield Road stand and a training ground.

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Fenway Sports Group has today announced that global sports investment firm Dynasty Equity has completed a strategic common equity minority investment in Liverpool FC.

— Liverpool FC (@LFC) September 28, 2023

A club statement read: “The minority investment will primarily be used to pay down bank debt incurred during the global pandemic and capital expenses made to enhance Anfield Stadium, build the AXA Training Centre, repurchase Melwood training ground and, most recently, acquisitions during the summer transfer window. Longer term, the partnership between Dynasty and FSG will also explore further growth opportunities for Liverpool F.C.”

Who are Dynasty Equity?

Dynasty Equity is a firm headquartered in New York that was only established last year through co-founders, Jonathan M. Nelson and K. Don Cornwell. The firm concerns itself with sports investments of major franchises through minority stakes, with their latest move being their most prominent.

Though the talk of the group bringing in significant funds to Liverpool's transfer kitty has been played down, with some of the bank debt cleared by the club after it was forced to loan equity, it surely means that the Reds will have more leverage on the market than before.